Product details: - Paperback: 176 pages
- Author: Michael Robin
- Publisher: Time Inc Home Entertainment
- Publication Date: 2005-09-20
- Studio: Time Inc Home Entertainment
- Manufacturer: Time Inc Home Entertainment
- Package Dimensions: 10.8 x 54 x 75 inches
Part entertainment and part "how-to-succeed-in-business", this unique resource will offer powerful lessons in leadership, management, salesmanship...even chutzpah...for aspiring entrepreneurs and ambitious go-getters of all stripes, all pulled from the enormously popular TV show THE APPRENTICE. The book will explore key business lessons culled from the weekly episodes of the first three seasons of the show. From lessons on effective selling (team Protégé's success in the Lemonade stand business, for example) to launching new ventures (Mosaic's bridal show triumph) to key management tips (team Net Worth's successful effort at Burger King), Lessons From THE APPRENTICE provides the real-life, winning secrets to success directly from the TV show that Donald Trump and the winning participants identity and illustrate on air in each show. In addition to the important business and life lessons from the who, the book will recount the fascinating moves which took place on tasks and in the boardroom in a series of entertaining sections titles" Boardroom Maneuvers", "Winning Moves" and "Fatal Errors"/ Out of these episodes are a gold mine of trips, skills and advice on how to make the right moves in the Boardroom and the business world. And fabulous never-before-seen photos of the cast and tasks will make for entertaining eye candy.Customer reviews:  For those of us who didn't do business school, 2006-08-13
For me, this book is the best of the lot. I've browsed Amy and Bill's books, read Carolyn's, and Trump: The Way to the Top...skipped Donald's real estate primers because...I'm not interested in real estate. And I have to say--this "workbook" taught me A TON about business basics, and plane old personal success. I think some of us need to hear "Grab life by the horns and give it everything you've got"... and, HOW exactly to go about doing that. This book hits the spot.
It's all about examples from the show, and I don't know about you, but I learn from examples best. It's not nostalgic, it's just basic business lessons...ones that I am surprised most business people don't follow.
Like, for example, Why it's important--and How to be a good listener during--brainstorming sessions. "Notice the body language and look on Bill's face when Katrina came up with dumbass ideas in season 1"...Well, ok, it doesn't exactly say that, but...you know what I'm saying. I actually used this in my department and was shocked at the good it did. My CFO has no idea The Apprentice is part of the reason our production budget is slashed by a third now.
As corny as it sounds, my recent promotion from mail room to management is, in part, due to this corny workbook. --I say corny because, um, there's an entire page dedicated to a color photo of George's face. That's just creepy.
--Funny. But creepy.
I think this book is for people who like emotional attachment to what they're doing, examples spelled out for them, and lots of pep talks.
I also reccommend Carolyn 101.
 This book is only for The Apprentice Lover., 2006-07-25
I gave this book two stars because the book was a little boring and dragged on in some areas. The best information was in the margins and the quotes not really any of the information in the book. I have read: Carolyn, Bill, and Amy's books and I want to give this one a try.
This book is truly for The Apprentice TV lover but if you are looking for business advice this is not the book for you.
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